
Meet Nikki Stokes
Known in South African digital as Nikki Cockcroft, Nikki has led digital growth as Chief Marketing & Technology Officer at Virgin Active (6 markets), Group Head of Online at Woolworths, and CEO of Primedia Online and 365 Digital.
Today she works remotely with clients worldwide while travelling with her family: living proof that great strategy doesn't need a fixed office.
Find Nikki on LinkedIn.
Trusted by 50+ businesses, including





Built for how business works now
AI has changed how customers find and buy, and how fast technology gets built.
The Digital Team was set up to help leadership teams make the decisions that matter, quickly: which market to open, which tools to trust, and what to ignore.

Senior people, not juniors
When a sprint needs more hands, Nikki brings in specialists from a trusted network of senior digital, marketing and technology people.
See the results in our client success stories. You get experienced people doing the work, never a junior team learning on your budget.
Why The Digital Team?
The name speaks to our origins and our ethos. Born in the digital age, we use technology as a means to an end, not the end itself. Nikki's passion for sports also profoundly influences our culture and operations.
She believes sports teach crucial life and business lessons: teamwork, strategy, endurance, and the ability to learn from victories and setbacks. At The Digital Team, we embody these principles, making us not just a company but a cohesive unit striving towards a common goal.



