ABOUT US | The Digital Team

Our work

At The Digital Team, we thrive on driving business growth through strategic marketing and cutting-edge technology. Our case studies showcase the impactful solutions we've crafted, combining strategy, marketing, and technology to propel our clients forward.

Work with us

Our clients

SA20: South Africa’s premier T20 League

Strategy

The launch of a brand-new T20 cricket league in 2023 presented an exciting opportunity. Our challenge was to position SA20 to become South Africa's most cherished sporting event. Our approach involved crafting a comprehensive digital strategy that laid the groundwork for its introduction and future growth.

Marketing

Collaborating with T+W, we devised an effective go-to-market strategy. We developed the content guidelines and tone of voice, which standardised all marketing assets and established clear brand positioning guidelines. Our team managed extensive digital marketing campaigns across multiple platforms, including website, search engines, social media, email, display networks, and video channels. Additionally, we handled aspects of content marketing - from planning and copywriting to editing and live game coverage - and embedded talent within the business to set the groundwork for the internal team going forward.

Technology

To support SA20's digital presence, we designed and developed their website in just ten days. Post-launch, we continued to enhance the website by developing additional features such as match-tracking widgets, statistical tables, and a media management system to ensure a dynamic user experience.

Results

The inaugural season of SA20 was a resounding success. Ticket sales were impressive, with several sold-out games, and the league enjoyed an overwhelmingly positive public reception, achieving over 99% positive sentiment. It is a great example of how strategic marketing and technology integration can create a formidable presence for a new brand in a competitive market.

VAMOS: Strength training gym

Strategy

VAMOS, a distinctive Australian-based gym concept focused on strength training for physical and mental wellness, required a robust foundation for its launch. Over four weeks, we conducted intensive strategy workshops to delve into the brand's "why" and crafted a business strategy that addressed their immediate and long-term goals. Using our unique "secret sauce" methodology, we developed a strategic plan that clearly outlined their path to success.

Marketing

We designed a go-to-market strategy for VAMOS that resonated with their business objectives. This strategy included defining their brand positioning, characteristics, and other crucial brand attributes. We also set up and strategised their social media channels and digital marketing efforts to ensure cohesive brand messaging and effective reach.

Technology

We created the VAMOS website with custom integrations, including a membership management application and a third-party CRM solution, ensuring seamless operation and user experience. Additionally, we optimised their website for search engines and aligned their keyword campaigns with the overall marketing strategy to enhance online visibility.

Results

Despite tight deadlines, our efforts culminated in successfully launching VAMOS Strength Training in the Australian market. We continue to support and enhance their digital assets as the business grows, helping them build a strong and thriving community.

Visit VAMOS to see how they are making people stronger for life with their innovative approach and our digital strategies.

Working with the best in the industry

Who we love working with:

Visionary leaders who embrace change as a catalyst for growth and progress
Start-up businesses that think big
Existing businesses looking to grow

Dr. Maureen Allem

Founder, Skin Renewal

"Having you as part of this transformative ride is a privilege, and together, we are creating magic! Your dedication inspires us daily, and we're thrilled to continue this journey of digital excellence."

Lynn Naude

COO, Betway SA20

“The Digital Team are a team of incredibly talented and passionate professionals who did a tremendous job in helping us establish a digital presence for the SA20 T20 cricket league in its first season. Responsive, flexible, and forward-thinking, they were always available to deliver our requests.” Lynn Naude - COO Betway SA20

Lisa Driver, MI

Scott

Founder, Skin Renewal

"Having you as part of this transformative ride is a privilege, and together, we are creating magic! Your dedication inspires us daily, and we're thrilled to continue this journey of digital excellence."